I’ve been reading Start with Why by Simon Sinek again recently and have picked up on something that never occurred to me the first time around. The first time I read it, I did what many people did… I thought about myself. I thought about my Why. Reading it this time, though, I focused on…
With more communication channels than ever, modern marketing is noisy. We’re bombarded by a relentless stream of ads, offers, and content – so much so that clarity has become a rare commodity. In this saturated environment, a short, meaningful mission statement can be the sharpest tool in your business arsenal. Done right, it doesn’t just…
In today’s hyper-connected world, some of your target markets are bombarded with more than 10,000 messages a day – from ads on the Tube to push notifications, podcasts, LinkedIn posts, and non-stop emails. The noise is relentless. Attention spans are shrinking. And unless your message is razor-sharp, it will be drowned out before it even…
In today’s crowded market, it’s not the best product or the cheapest service that wins. It’s the business that communicates the clearest. We’ve all heard that attention spans are shrinking, competition is increasing, and the cost of acquiring new customers is rising. But behind all that noise is one truth most businesses ignore: If people…