Are You Marketing Your Vision… or Solving Your Customer’s Problem?
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Are You Marketing Your Vision… or Solving Your Customer’s Problem?

ByPaul McCartney

I’ve been reading Start with Why by Simon Sinek again recently and have picked up on something that never occurred to me the first time around. The first time I read it, I did what many people did… I thought about myself. I thought about my Why. Reading it this time, though, I focused on…

Why a Short, Powerful Mission Statement Is Your Sharpest Competitive Edge
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Why a Short, Powerful Mission Statement Is Your Sharpest Competitive Edge

ByPaul McCartney

With more communication channels than ever, modern marketing is noisy. We’re bombarded by a relentless stream of ads, offers, and content – so much so that clarity has become a rare commodity. In this saturated environment, a short, meaningful mission statement can be the sharpest tool in your business arsenal. Done right, it doesn’t just…