Whether you are a business owner, leader, or manager, you are likely constantly bombarded with tasks, challenges, and opportunities that demand your attention. With so many responsibilities on your plate, it can be easy to get lost in the daily grind, losing sight of the strategic initiatives that will truly move you and your organisation…
As a business owner, it’s easy to get caught up in the daily grind, focusing on the immediate challenges and tasks at hand. However, to truly thrive and not just survive, it’s essential to dream big and set ambitious long-term goals. Imagine where you want your business to be in three years. It might seem daunting, but as the old saying goes, “How do you eat an elephant? One bite at a time.”
By breaking down your goals into smaller, manageable tasks and focusing on high-impact activities, you can make steady progress toward your big dreams. Remember, achieving success is about making each bite count and consistently working toward your vision. Start today, stay committed, and watch your business thrive.
In my last blog, I talked about addressing the needs and desires of customers as an approach to sales and marketing the pulls them to you, rather than pushing a product on them that they don’t need or want. Today, successful marketing is not just about pushing products or services. It’s about aligning your business…
Since I got involved with advertising in the late eighties, I’ve always believed that the best form of marketing focuses on the emotional needs of your prospective customers. It should never be about pushing products or services onto people; it should be about pulling them in by addressing their needs and desires. Instead of trying…
Many people come up with what they think is a good idea for a business. Some will really fly, others simply don’t get off the ground. Let’s face it, without customers, we don’t have a business and so knowing who these customers are likely to be and how we are going to communicate our offer…
There were 835,494 new businesses launched in the UK in 2020, a 41% increase on 2019, when 591,924 were registered. Great news on the face of it, however according to the latest figures from the Office for National Statistics, around 80 per cent of UK companies fail within their first year. So, how do you…