Under promise and over deliver

- The client’s business
- The client’s competition
- The client’s customers
I like to think I’m a decent human being. I open doors for people, help people where I can, treat my friends and acquaintances with respect and courtesy, pay my way when I’m out with people and do what I can to make sure I can look at myself in the mirror when I shave…
Setting and achieving goals is a fundamental business process that ensures the steady growth and sustainability of an organisation. In my view, it is equally important for business goals to align with personal goals. This is important as when personal ambition intertwines with corporate ambition it not only increases the chances of success but significantly…
One of the biggest concerns for business owners is setting the right price. Charge too much, and you risk losing customers to cheaper competitors. Charge too little, and you might struggle to make a profit, let alone reinvest in growth. It’s a delicate balancing act – one that can feel like a constant tug-of-war between…
Running any organisation can be a daunting prospect. Multiple responsibilities, roles, and tasks that can easily become overwhelming. However, with the right systems and processes in place, managing and growing an organisation can become much easier. Some years ago, I read the ‘E Myth Revisited’, the famous book written by Michael Gerber. He emphasises the…
If you are one of the small business owners that keeps an eye on the external environment you may be wondering how an interest rate rise might affect your business. Last week the governor of The Bank of England indicated that UK interest rates could rise “at the turn of this year”. He said that…
One of the most crucial steps to building a successful business is understanding exactly who your ideal client is. In a highly competitive market, connecting with the right clients – those who truly align with your values, vision, and the products or services you offer – can make all the difference. Your ideal client will…