I’ve been reading Start with Why by Simon Sinek again recently and have picked up on something that never occurred to me the first time around. The first time I read it, I did what many people did… I thought about myself. I thought about my Why. Reading it this time, though, I focused on…
With more communication channels than ever, modern marketing is noisy. We’re bombarded by a relentless stream of ads, offers, and content – so much so that clarity has become a rare commodity. In this saturated environment, a short, meaningful mission statement can be the sharpest tool in your business arsenal. Done right, it doesn’t just…
“People buy people like them.” It’s a quote I’ve been using since my days selling commercial airtime, sponsorships, and promotions in the commercial radio industry. Today it’s more relevant than ever, with a growing trend towards authenticity. Consumers are increasingly seeking out brands that resonate with their values and reflect their own personalities. This shift…