Why The Chimp?

Why The Chimp?

As we begin 2024, I am pleased to be able to launch my new brand identity – and it’s quite a shift from the old one! In September 2023 I decided to bite the bullet and commit to working with someone to develop a membership community for business owners. As part of this process, I…

The Power of Mission-Driven Marketing: How a Clear Mission Aligns Your Team to Solve Customer Problems
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The Power of Mission-Driven Marketing: How a Clear Mission Aligns Your Team to Solve Customer Problems

In my last blog, I talked about addressing the needs and desires of customers as an approach to sales and marketing the pulls them to you, rather than pushing a product on them that they don’t need or want. Today, successful marketing is not just about pushing products or services. It’s about aligning your business…

Market Your Products or Services to Solve Problems: How to Make Your Audience Want What You Offer

Market Your Products or Services to Solve Problems: How to Make Your Audience Want What You Offer

Since I got involved with advertising in the late eighties, I’ve always believed that the best form of marketing focuses on the emotional needs of your prospective customers. It should never be about pushing products or services onto people; it should be about pulling them in by addressing their needs and desires. Instead of trying…

5-a-Day for Business Success: A Balanced Approach to Growth and Sustainability
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5-a-Day for Business Success: A Balanced Approach to Growth and Sustainability

The UK government’s ‘5-a-day’ campaign for healthier eating has been instrumental in promoting balanced diets and healthier lifestyles. This simple yet effective guideline encourages individuals to consume at least five portions of fruits and vegetables daily. But can this concept be applied beyond personal health? Absolutely it can! Managing a business effectively also requires a…

Understanding the Domino Effect: Employee Turnover’s Impact on Team Knowledge

Understanding the Domino Effect: Employee Turnover’s Impact on Team Knowledge

Have you ever started a new project only to realise key information vanished with a former colleague leaving? Or do you feel like you’re constantly training new hires on the same things? This frustration is widespread. In today’s competitive talent market, keeping your current employees is crucial. But it’s not just about filling seats. It’s…

Revolutionise Your Sales Strategy: Why Business Owners Need to Simplify Their Proposals

Revolutionise Your Sales Strategy: Why Business Owners Need to Simplify Their Proposals

In today’s economically challenging market, closing a deal is often as much about your sales strategy as it is about the quality of your product or service. One common mistake that many businesses make is complicating the process of securing the business – often with dull, or poorly structured proposals. Or worse, some aren’t sending…

The Art of Everyday Negotiation: How Businesses Can Achieve Win-Win Outcomes

The Art of Everyday Negotiation: How Businesses Can Achieve Win-Win Outcomes

Negotiations can be difficult and have much riding on them. A notable example of a difficult negotiation that concluded successfully with concessions is the Cuban Missile Crisis of 1962. This was a tense 13-day confrontation between the United States and the Soviet Union over Soviet ballistic missiles deployed in Cuba. As the world teetered on…

Ten Compelling Reasons to Consider Working with a Business Coach

Ten Compelling Reasons to Consider Working with a Business Coach

As a business owner or leader, scaling your business and accelerating its growth are monumental tasks that demand not just your heart and soul but also keen insight and strategic guidance. As someone who has spent decades working with business owners and leaders, as well as being armed with an MBA, I still have a…

The Power of Mindset in Sales Success

The Power of Mindset in Sales Success

If you’re successful in sales, you’ll know that success isn’t merely a byproduct of persistence or a strong sales pitch; it hinges profoundly on the mindset of the salesperson. The journey of a sales professional is marked not just by the strategies employed but significantly by the psychological framework that guides these strategies. This blog…

How to Target Your Ideal Market Effectively

How to Target Your Ideal Market Effectively

In today’s competitive business environment, understanding your ideal target market is not just beneficial—it’s essential. This understanding goes beyond merely identifying who your customers are; it involves a deep dive into the strengths and weaknesses of your business as well as those of your main competitors. By conducting a thorough analysis, businesses can uncover invaluable…

How Businesses Can Adapt and Thrive in Changing Times

How Businesses Can Adapt and Thrive in Changing Times

In the past few years, the macro environment has undergone vast transformations, driven by the COVID outbreak and the ensuing lockdowns, the cost-of-living crisis which has affected consumer behaviour, the war in Ukraine, and the global economic climate generally. For small business owners, these changes present both challenges and opportunities. The key to not just…