As a business owner or leader, scaling your business and accelerating its growth are monumental tasks that demand not just your heart and soul but also keen insight and strategic guidance. As someone who has spent decades working with business owners and leaders, as well as being armed with an MBA, I still have a…
If you’re successful in sales, you’ll know that success isn’t merely a byproduct of persistence or a strong sales pitch; it hinges profoundly on the mindset of the salesperson. The journey of a sales professional is marked not just by the strategies employed but significantly by the psychological framework that guides these strategies. This blog…
In today’s competitive business environment, understanding your ideal target market is not just beneficial—it’s essential. This understanding goes beyond merely identifying who your customers are; it involves a deep dive into the strengths and weaknesses of your business as well as those of your main competitors. By conducting a thorough analysis, businesses can uncover invaluable…
In the past few years, the macro environment has undergone vast transformations, driven by the COVID outbreak and the ensuing lockdowns, the cost-of-living crisis which has affected consumer behaviour, the war in Ukraine, and the global economic climate generally. For small business owners, these changes present both challenges and opportunities. The key to not just…
As business owners, it’s easy to feel like we’re on our own. Trying to find our way through what can often be difficult times. The isolation can feel overwhelming, with every decision resting squarely on your shoulders. However, it’s crucial to remember that while your business journey is unique, you’re not alone in experiencing the…
The entrepreneurial dream takes root in fertile fields of independence, passion, and, yes, a sprinkling of self-reliance. Some years ago, I read Michael Gerber’s book, The E Myth Revisited. In the book he refers to the “Solopreneur.” We paint our masterpieces, craft our solutions, and build empires brick by brick, sweat by passionate sweat. In…
“People buy people like them.” It’s a quote I’ve been using since my days selling commercial airtime, sponsorships, and promotions in the commercial radio industry. Today it’s more relevant than ever, with a growing trend towards authenticity. Consumers are increasingly seeking out brands that resonate with their values and reflect their own personalities. This shift…
Most business owners remember their first order with real excitement. I know I do! It would have been such a thrill, a validation that your idea had legs, and that you could sell it. On the other hand, you may have had a few nagging gremlins, such as “am I up to delivering what I’ve…
As we begin 2024, I am pleased to be able to launch my new brand identity – and it’s quite a shift from the old one! In September 2023 I decided to bite the bullet and commit to working with someone to develop a membership community for business owners. As part of this process, I…
Up until October 2021, The British industry body the Betting and Gaming Council (BGC), used ‘When The Fun Stops, Stop’ as the industry’s safer gambling message. I wanted to breath some new life into this ‘tagline’, applying it to how some business owners feel about their businesses. As we know, running a business often feels…