In my last blog, I talked about addressing the needs and desires of customers as an approach to sales and marketing the pulls them to you, rather than pushing a product on them that they don’t need or want. Today, successful marketing is not just about pushing products or services. It’s about aligning your business…
Since I got involved with advertising in the late eighties, I’ve always believed that the best form of marketing focuses on the emotional needs of your prospective customers. It should never be about pushing products or services onto people; it should be about pulling them in by addressing their needs and desires. Instead of trying…
In today’s competitive business environment, understanding your ideal target market is not just beneficial—it’s essential. This understanding goes beyond merely identifying who your customers are; it involves a deep dive into the strengths and weaknesses of your business as well as those of your main competitors. By conducting a thorough analysis, businesses can uncover invaluable…
Many people come up with what they think is a good idea for a business. Some will really fly, others simply don’t get off the ground. Let’s face it, without customers, we don’t have a business and so knowing who these customers are likely to be and how we are going to communicate our offer…