The Power of Mission-Driven Marketing: How a Clear Mission Aligns Your Team to Solve Customer Problems
| |

The Power of Mission-Driven Marketing: How a Clear Mission Aligns Your Team to Solve Customer Problems

ByPaul McCartney

In my last blog, I talked about addressing the needs and desires of customers as an approach to sales and marketing the pulls them to you, rather than pushing a product on them that they don’t need or want. Today, successful marketing is not just about pushing products or services. It’s about aligning your business…

Three Things That Will Transform How You Lead
|

Three Things That Will Transform How You Lead

ByPaul McCartney

It is my view that leadership should never be simply about directing tasks or micro-managing. Effective leadership is about crafting a vision and mission, communicating it compellingly, and ensuring the right people are in the right roles to execute the mission. Firstly, setting a clear and compelling vision is pivotal. A vision serves as the…