As an entrepreneur, you’re probably no stranger to big ideas, grand visions, and the excitement that comes with the pursuit of success. The entrepreneurial journey is thrilling, filled with opportunities to innovate, create, and make a difference. But in the midst of this excitement, there’s a common pitfall that many entrepreneurs fall into – the…
As a business owner, it’s easy to get caught up in the daily grind, focusing on the immediate challenges and tasks at hand. However, to truly thrive and not just survive, it’s essential to dream big and set ambitious long-term goals. Imagine where you want your business to be in three years. It might seem daunting, but as the old saying goes, “How do you eat an elephant? One bite at a time.”
By breaking down your goals into smaller, manageable tasks and focusing on high-impact activities, you can make steady progress toward your big dreams. Remember, achieving success is about making each bite count and consistently working toward your vision. Start today, stay committed, and watch your business thrive.
In my last blog, I talked about addressing the needs and desires of customers as an approach to sales and marketing the pulls them to you, rather than pushing a product on them that they don’t need or want. Today, successful marketing is not just about pushing products or services. It’s about aligning your business…
Since I got involved with advertising in the late eighties, I’ve always believed that the best form of marketing focuses on the emotional needs of your prospective customers. It should never be about pushing products or services onto people; it should be about pulling them in by addressing their needs and desires. Instead of trying…
The UK government’s ‘5-a-day’ campaign for healthier eating has been instrumental in promoting balanced diets and healthier lifestyles. This simple yet effective guideline encourages individuals to consume at least five portions of fruits and vegetables daily. But can this concept be applied beyond personal health? Absolutely it can! Managing a business effectively also requires a…
Have you ever started a new project only to realise key information vanished with a former colleague leaving? Or do you feel like you’re constantly training new hires on the same things? This frustration is widespread. In today’s competitive talent market, keeping your current employees is crucial. But it’s not just about filling seats. It’s…
In today’s economically challenging market, closing a deal is often as much about your sales strategy as it is about the quality of your product or service. One common mistake that many businesses make is complicating the process of securing the business – often with dull, or poorly structured proposals. Or worse, some aren’t sending…
Negotiations can be difficult and have much riding on them. A notable example of a difficult negotiation that concluded successfully with concessions is the Cuban Missile Crisis of 1962. This was a tense 13-day confrontation between the United States and the Soviet Union over Soviet ballistic missiles deployed in Cuba. As the world teetered on…
As a business owner or leader, scaling your business and accelerating its growth are monumental tasks that demand not just your heart and soul but also keen insight and strategic guidance. As someone who has spent decades working with business owners and leaders, as well as being armed with an MBA, I still have a…
If you’re successful in sales, you’ll know that success isn’t merely a byproduct of persistence or a strong sales pitch; it hinges profoundly on the mindset of the salesperson. The journey of a sales professional is marked not just by the strategies employed but significantly by the psychological framework that guides these strategies. This blog…