Improving and growing your business requires strategic approaches to areas such as marketing, hiring, and pricing. Focusing on these aspects can significantly enhance profitability and cash flow, promoting sustainable growth and success. I have always believed that marketing is at the heart of a thriving business, connecting the brand to potential customers. The right marketing…
It is my view that leadership should never be simply about directing tasks or micro-managing. Effective leadership is about crafting a vision and mission, communicating it compellingly, and ensuring the right people are in the right roles to execute the mission. Firstly, setting a clear and compelling vision is pivotal. A vision serves as the…
Running any organisation can be a daunting prospect. Multiple responsibilities, roles, and tasks that can easily become overwhelming. However, with the right systems and processes in place, managing and growing an organisation can become much easier. Some years ago, I read the ‘E Myth Revisited’, the famous book written by Michael Gerber. He emphasises the…
As Mike Tyson once said, “Everyone has a plan until they get punched in the mouth”. Using this analogy for business, you could say that plans can often be derailed by unforeseen challenges. This said, I believe a business plan is an important tool for every entrepreneur. In fact, it accentuates the need for a…
Setting and achieving goals is a fundamental business process that ensures the steady growth and sustainability of an organisation. In my view, it is equally important for business goals to align with personal goals. This is important as when personal ambition intertwines with corporate ambition it not only increases the chances of success but significantly…
Many people come up with what they think is a good idea for a business. Some will really fly, others simply don’t get off the ground. Let’s face it, without customers, we don’t have a business and so knowing who these customers are likely to be and how we are going to communicate our offer…
There were 835,494 new businesses launched in the UK in 2020, a 41% increase on 2019, when 591,924 were registered. Great news on the face of it, however according to the latest figures from the Office for National Statistics, around 80 per cent of UK companies fail within their first year. So, how do you…
When I first started my career in Commercial Radio, I learned that there are only two reasons why people will advertise; they want something better, or they fear something worse. Everything falls under one of these headings. In the thirty something years since I learned this, I have come to realise that this doesn’t just…
On this day in 2011, I made good on my decision to set up my own business by registering Geeforce Ltd with Companies House. After three decades of working in the media industry for newspapers, magazines, radio and television, I wanted to prove that I could build a business that did the things I’d always…
As we head towards the second lockdown for England of 2020, many people will be fearful of losing the businesses they’ve built, some over many years. I want to share some of the things you might think about doing during the next five weeks to ensure your business comes out the other side in good…